Nothing Bundt Cakes began in a home kitchen in 1997, when two friends, Dena Tripp and Debbie Shwetz, started baking Bundt cakes for family and friends — not as a business, but out of love. Their cakes struck a chord: familiar, nostalgic, and impossibly tender, each one crowned with a swirl of signature cream cheese frosting. Today, the menu still reflects that original spirit — from classic flavors like Red Velvet and Lemon to playful seasonal specials, each cake is made with care and meant to be shared. What started as a small gesture of joy has grown into a national brand, but the heart of Nothing Bundt Cakes remains unchanged: simple ingredients, thoughtful baking, and the belief that cake can make any moment feel a little more special.